Take Heart
Research and learnings from discipling Gen Z.
At the end of 2025, we conducted our first-ever research study on evangelism and discipleship effectiveness within our movement. We surveyed around 250 people—most of them students—exploring how they got connected, as well as the habits and rhythms shaping their spiritual lives.
We then compiled and analyzed the data to help answer a few key questions:
Who is here—what is our demographic makeup?
How did they get here—is our evangelism effective?
Are people being discipled in meaningful and transformative ways?
The implications for campus ministry and reaching the next generation are profound.
What we discovered was a treasure trove of insight.
In this video, Jaden Kropf and I share the findings from the research and engage in a Q&A on what it means for reaching the campus more effectively.
In the coming weeks, I will share a deeper analysis of the data and its implications for ministry. Make sure to subscribe so you gain access to those posts!
I’m especially grateful to Tarrah Martin, who coordinated the project, and to Jaden Kropf, who brought his research expertise to make this possible.